During this IPL season, if you had walked into any of the major outlets of McDonald’s or Nirulas, the DT Mall Food Courts and any of 27 prime retail locations across the Delhi NCR region, you would have seen a crowd of young people engrossed in a futuristic, interactive touch-screen kiosk. This was the Dilli Dil Se Network, part of the Coca-Cola Dilli Dil Se marketing program celebrating the Delhi Daredevils and India’s first ever network of multimedia, broadband-enabled entertainment kiosks.
The Dilli Dil Se kiosk network was conceived and developed by acclaimed multimedia producer Raja Choudhury and his digital agency, C3CUBE Multimedia for Coca-Cola India as part of its integrated marketing program to leverage its sponsorship of the Delhi Daredevils during the DLF IPL 2009. This program also included a website, www.DilliDilSe.com, designed by C3CUBE.

Traditionally, touch-screen kiosks are visible in banks, at airports, stations, museums aimed at facilitating customer transactions, information or ticketing. This is the first time a kiosk network has been created solely for the purpose of promoting a sporting event and providing entertainment in a safe, fun-filled environment. And the formula worked! During the DLF IPL 2009, over 20,000 enthusiastic users between the ages of 13 and 30 logged on to the Dilli Dil Se kiosk network to cheer and celebrate the Delhi Daredevils steady climb to the top of the league table, and into the semi-finals.

The cutting-edge kiosk network integrated a large 19 inch letterbox touch-screen interface and a 32 inch LCD TV and provided dynamic content such as a promotion, games, a private social network, video mail, SMS tweets, a juke box, Bluetooth 2.0 downloads, videos, ads, team player game cards, 3D virtual tours and much more.
“This is a first-of-its-kind entertainment kiosk network” says Raja Choudhury, who has been building award-winning kiosks, websites, videos and TV programs in the US, UK and Indian markets since 1993. “We believe such a network that integrates Web 2.0, flash games, a social network, Bluetooth, video mail, SMS and music over a 2 Mbps broadband connection, has not been deployed so far. Coca-Cola India believed in our vision and we were able to make this possible during the IPL.”
C3CUBE and Coca-Cola India were able to attract some key partners to this pioneering experiment during the DLF IPL event including McDonald’s, Nirulas, DLF DT Malls, Kwality Group, Pind Baluchis, Zenga Mobile Apps, Waves, INOX cinemas, Vikings Game Zone and Airtel Broadband.

Mansoor Siddiqi, Director - Integrated Marketing Communications at Coca-Cola India said that “The Dilli Dil Se kiosk network was a fresh initiative in the marketing of a brand asset. It enabled local Delhi Daredevils fans to cheer their team on, in an involving and fun manner, and achieved engagement metrics beyond our expectations.”

C3CUBE Multimedia is a two-year old agency with offices in New Delhi and New York that has already notched up major interactive successes including 2 Webby Honoree Awards in 2008 for www.OurWeddingDay.com and www.CBCWorldwide.com as well as numerous awards for www.JadeNYC.com and the documentary film “Spirituality in the Modern World.” The company now plans to launch a series of public multimedia projects in the Indian market, including a new tourism, information and entertainment kiosk network for Delhi called the Delhi I-Zone in time for the Commonwealth Games in 2010.

For further information contact Kritika Singh at Kritika@c3cube.com or call +91 989984749.

New Delhi, 22 May 2009 - As the Delhi Daredevils make their way into the semi-finals, one website is proving a big hit with fans as it celebrates the victories in a novel and unique way. Developed by New Delhi and New York creative hotshop, C3CUBE Multimedia for Coca-Cola India, DilliDilSe.com is Coca-Cola India’s first entry in the Web 2.0 world of rich online media and social networking as part of its sponsorship and promotion of the Delhi Daredevils team during DLF IPL2 in South Africa. It partnered with Webby award-winning creative agency, C3CUBE Multimedia to design and deploy both the website and a network of 27 multimedia touch-screen kiosks at prime customer outlets such as McDonald’s, Nirula’s, DT Malls and other locations across Delhi NCR.

DilliDilSe.com takes a very different route from the regular fan community and team sites during IPL 2. The site integrates bright and cheerful design elements, cutting edge Ajax technologies, rich media flash content in the forms of games, tours and fan cards and the best of Web 2.0 technologies including a social club with friends, videos, photos, slogans, forums and short messages. Fans can interact with Gauti, Veeru, Amit, as well as each other in new and unusual ways within a safe, fun-filled environment.

In describing the vision for the site Mansoor Siddiqi, Director of Integrated Marketing at Coca-Cola India said that “we felt the Delhi Daredevils fans needed something in addition to the regular channels of communication, to share their passion for the team during the DLF-IPL season in a dynamic and interactive environment…and DilliDilSe.com is our way to help them cheer the team on.”

Raja Choudhury, Managing Director of C3CUBE Multimedia said “the partnership with Coca-Cola pushes the boundaries of what is possible in sports promotion in terms of online presence, and we are excited to see the success of DilliDilSe.com as the Delhi Daredevils shoot to the top of the league table.”

For further information contact Kritika Singh at Kritika@c3cube.com or call +91 9899847497

New Delhi, 12 February 2009 - C3CUBE today announced its new partnership with Coca-Cola India to develop various Web 2.0, multimedia and retail kiosk campaigns in 2009 for some of its brands. Mansoor Siddiqi, Coca-Cola’s Director of Integrated Marketing described the relationship as “exciting and full of potential”. Indian firm, C3CUBE has been responsible for Webby Award winning campaigns like OurWeddingDay.com and CBCWorldwide.com in the US and a variety of multimedia projects in the UK. Raja Choudhury, Managing Director of C3CUBE Multimedia said that “we could not ask for a better partner than Coca-Cola to get our offerings to the Indian market.”

New Delhi Creative Agency C3CUBE Recognized by “Oscars of the Internet” for its designs of OurWeddingDay.com and CBCWorldwide.com.

New Delhi, India, 8 April, 2008 -The Webby Awards, the leading international honor for the Web, today recognized OurWeddingDay.com and CBCWorldwide.com as Official Honorees, a distinction that recognizes work exhibiting remarkable achievement. Both sites are designed by Delhi based creative agency C3CUBE Multimedia (P) Ltd.

Hailed as the “Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

“The Webby Awards honors the outstanding work that is setting the standards for the Internet,” said David-Michel Davies, executive director of The Webby Awards. “C3CUBE’s Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators.”

“Winning two Webbys is a great honor for a boutique Indian creative agency like us” said Raja Choudhury, President of C3CUBE, “it give us the same ranking as top agencies around the world and also holds the banner up for Indian creativity and design on a world stage”

The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Out more than 10,000 entries submitted, fewer than 15% received this honor and were deemed Official Honorees.

ABOUT C3CUBE
C3CUBE is a full service, creative and interactive multimedia agency with offices in New Delhi and New York. Working for responsible, innovative and pioneering brands, organizations and cause, it combines award-winning design and marketing expertise with the innovative use of digital technology and global sourcing. C3CUBE’s diverse portfolio extends from award-winning web and print campaigns to highly acclaimed Videos and TV documentaries. From websites and Videos to DVDs and multimedia products for the US, Indian and international markets, C3CUBE has chartered new territories. Since 2007 It has won 10 major US industry awards including 2 Webby, 3 W3, 2 IMA, WMA, Horizon and Adobe Site of the Day. For more info visit www.c3cube.com

ABOUT THE WEBBY AWARDS:
Hailed as the “Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; Verizon; AOL Video; dotMobi; Level3; Adweek; Fortune; Reuters; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.

ABOUT THE INTERNATIONAL ACADEMY OF DIGITAL ARTS AND SCIENCES (IADAS):
The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 550 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, AKQA Global Creative Director Rei Inamoto, “Simpsons” creator Matt Groening, Real Networks CEO Rob Glaser, The Huffington Post’s Arianna Huffington, AKQA Global Creative Director Rei Inamoto and The Weinstein Company’s Harvey Weinstein. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit www.iadas.net.

January 31, 2008 – C3CUBE today announced the launch of CBCWorldWide.com for Coldwell Banker Commercial, the largest commercial Real Estate Franchisor in the US market.

CBCWordwide.com is set to revolutionize the commercial real estate industry in the U.S. using innovative design and cutting edge Web functionality built by Cyberitas. This is the first site to integrate a variety of Web 2.0 technologies with Microsoft’s Virtual Earth mapping software enabling potential buyers to view the location of each property without having to physically visit it!. Other features include the use of Ajax, Flash and CSS to let users navigate the site seamlessly irrespective of download speeds or browser issues. This is a first-of-a-kind real estate website that has amalgamated all these features beautifully on a Web 2.0 platform.

Speaking on the launch Mr. Jason Silfies, Marketing Director, Coldwell Banker Commercial, said “C3CUBE’s talented team has provided a unique blend of world class design and creativity that distinguishes the Coldwell Banker Commercial website - cbcworldwide.com - from the competition. C3CUBE worked tirelessly to understand our objective of differentiation in the marketplace and thus provided an elegant and contemporary design that is unique in our space. “

C3CUBE is now set on a course of innovating real estate marketing and architecture in the Indian and Gulf markets by developing a variety of new innovations including the design of a futuristic eco-friendly smart-house. “CBCWorldwide.com was a great experience for us,” says Raja Choudhury, “and as the Indian real estate market continues to boom, we hope to be able to bring some of this innovation and experience to help in its evolution.”

January 15, 2008 - LifeStageMedia today launched the new redesign of the popular US Wedding Planning Website - OurWeddingDay.com - designed by C3CUBE.

OurWeddingDay.com is the leading Wedding Planning Website in the US and is developed by LifeStageMedia, a lifestyle media company.

“C3CUBE’s design and innovative use of Web 2.0 technologies have propelled OurWeddingDay.com into a leadership position in the US wedding market” said LifeStageMedia’s CEO Henry Chamberlain. “They have met all our challenges with enthusiasm and creativity and have worked with our management team to ensure that we deliver the best possible experience and services to the brides of America. The numerous awards OurWeddingDay.com has won underlines the outstanding design work of Raja Choudhury and his team and we look forward to further industry accolades and business successes with the launch of the new version of OurWeddingDay.com in January 2008.”

Since its launch in November 2006, OurWeddingDay.com has been awarded 5 major industry awards including 2 W3 Silver Awards and an IMA.

November 15, 2007 - C3CUBE was today awarded 3 Silver W3 Awards. 2 awards were for OurWeddingDay.com (Lifestyle and Visual Appeal) and one was for JadeNYC.com (Real Estate.)

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.

The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, BRANDWEEK, Coach, The Ellen Degeneres Show, Estee Lauder, HBO, iNDELIBLE, Monster.com, MTV, Omnicom, Polo Ralph Lauren, Refinery, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo!, and many others.